SYREN

Perfume box design displayed here as a mock up, with bottle and sleeve

This is a perfume box packaging design concept for a perfume marketed at women with disposable income, and aged between 20-40 years old. The design concept was to convey the alluring, seductive and mysterious nature of the sirens. This was further conveyed with the scent being called Tempest, a play on words with temptress.

This is the outer sleeve for the perfume box packaging design. with the design concept conveying the alluring, seductive and mysterious nature of the sirens. The sleeve was used to create the secretive, mysterious nature of the siren. The waves are used to convey the Tempest storm of the sea, which hides the siren.

Logo and mark concepts for the brand

These images demonstrate how the packaging design for the perfume will appear in product state, and with and without the sleeve

The design of Tempest perfume was to convey the alluring nature and mystery of each women. The Siren was the natural choice for such a scent and design, possessing the nature to women and the sea, in its alluring, mysterious, and seductive nature. The product was to reach a predominantly female audience, and appeal to the luxury end of the market.